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Ancient Wisdom. Modern Hustle.

[ Naga Apparel ]

Premium streetwear rooted in the Amazon, inspired by ancient empires, built for the streets.

Wear your wisdom. Get smart.

+7

pieces in drop

+9

collections live

[02]In the crowd

[ Naga Original ]

Wear it where the night moves

Black hoodie, cobra chest mark, city frequency — Naga Original shot in the wild.

Naga Original
Model wearing a black Naga Original hoodie with cobra chest logo in a dimly lit crowd
Night crowdNaga Original in the room
Editorial shot of Naga Original hoodie and cobra logo in a nightlife setting
Street frequencyCobra mark, front and center

[03]The lookbook

Real logo. Real drop.

Wear the mark

Rooftop cover, black set still life, concrete tees, and Angkor crew — shot with the real Naga Original cobra.

Shop the Drop

Origin

Amazon · Ancient Empires

The Mark

Cobra — Knowledge. Power. Rebirth.

Built For

The hustle-minded & unapologetic

Model in a black Naga Original hoodie with real cobra logo on a rooftop at golden hour, city skyline behind
RooftopNaga Original on the skyline
Black Naga Original crewneck and sweatpants still life with hangtag and gold hardware
Black setCrew + pants, hangtag sharp
Two models in black Naga Original graphic tees against raw concrete walls
TeesCobra mark, concrete frame
Model in a tan Naga Original crewneck with real cobra logo at an Angkor temple
AngkorHeritage crew, real logo

For partners

Digital lookbook

Full PDF for wholesale, press, and future business interest — same plates, print-ready.

Business inquiry

[04]Teaser

[ 15s reel ]

Naga in motion

The mark, the cut, the night — a short reel of Naga in the wild.

Shop the Drop
Naga Club Hamburg night — crowd and stage at Steintorwall 4

[05]Legacy

NAGA CLUB HAMBURGSTEINTORWALL 42022 — 2024

Where it
started.

Naga Club Hamburg stats

50+

Events run

350+

Per night

7+

Years running

95%

Satisfaction

Story

The run

Naga Jam started on the Reeperbahn in 2016. Monthly. NoLay — Queen of UK Grime — flew in from London, twice. Big Twins came from Queensbridge, New York. Dithmarscher Beer poured. Red Bull backed it. Four years of monthly shows before COVID shut it all down.

Started
2016 — Naga Jam, monthly on the Reeperbahn / Cascadas, Ferdinandstrasse, Hamburg
COVID
March 2020 — forced pause. Two years dark.
Relaunch
July 2022 — Naga Club, Steintorwall 4, Hamburg
Reeperbahn
NoLay (London) · Big Twins (Queensbridge, NYC) · Kitty Kat (Berlin) · Dalila · Kama & OTW · Kero City · Ivo Divo · King Kolera · Sudi · Chilombiano · Nerima Groove · PetiFree · Klikk99 · Mandrill
Naga Club
Rowdy Rebel (Brooklyn) · Skolim · Sobato (Poland) · Warrior Rapper School (Lima)
Nearly
Devin the Dude (Houston, Rap-A-Lot) — booked, cancelled. Passport issues.
Sponsors
Dithmarscher Beer (Hamburg) · Red Bull
Total run
2016 — 2024 · 7+ years · monthly · 2 venues

Headliners

  • NOLAYUK Grime · London
  • BIG TWINSQueensbridge NYC
  • ROWDY REBELBrooklyn NY

Regulars

  • KITTY KATBerlin
  • DALILAHamburg
  • KAMA & OTWHamburg
  • KERO CITYSTLZHD
  • IVO DIVOHamburg
  • KING KOLERAHamburg
  • SUDIHamburg
  • CHILOMBIANOHamburg
  • NERIMA GROOVEHamburg
  • SKOLIMPoland
  • SOBATOPoland
  • WARRIOR RAPPER SCHOOLLima Peru
  • PETIFREEHamburg
  • KLIKK99Hamburg
  • MANDRILLHamburg

Booked · cancelled

  • DEVIN THE DUDEHouston TX — cancelled

TOUR STOPS

UK Tour

Rowdy Rebel · 2023

United Kingdom leg of the European run

Hamburg

Germany headline · Stw. 4

Rowdy Rebel Germany date · 350+ in the room

PL + DE

Skolim · Sobato · 2023

Polish crossover nights — Hamburg bridge

Archive photos

Naga Club Hamburg — disco ball and DJ booth at Steintorwall 4
Naga Club Hamburg — packed dance floor under the disco ball
Naga Club Hamburg — live set with the crowd reaching the stage
Naga Club Hamburg — night outside the Steintorwall entrance
Naga Club Hamburg — artists and crew backstage
Naga Club Hamburg — guests in the lounge
Naga Club Hamburg — staff energy backstage
Naga Club Hamburg — night guests in the room
Naga Club Hamburg — crowd portrait from the floor
Naga Club Hamburg — behind the scenes prep
Naga Club Hamburg — Skolim live flyer, Steintorwall 4

PARTNERS

  • Dithmarscher Beer
  • Red Bull

The cobra was always the mark. Now it's the collection.

Hamburg · Steintorwall 4
2016 — 2024 · 2 venues · 7+ years

Our podcast

Woodland 360

Urban culture · Hamburg frequency

Street-level conversations on creative sovereignty, counter-culture, tech, and city life — recorded in the round, mixed for the night drive.

  • Street culture
  • Creative tech
  • City life
  • Night frequency

Hosted by Maurice Holda · Naga Codex

This store is designed and engineered by Naga Codexcustom web development, AI workflows, and cybersecurity from Hamburg.

Featured episode

feat. Lyn T

Born in Liberia & Raised a Diplomat's Son

The Untold Story — Part 1

On air

[07]Naga Films

In production

Fascher Bros

Könige von St. Pauli

Feature film project on the Fascher brothers, the Star-Club, and the Reeperbahn — Beatles, Billy Preston, Little Richard. Currently working on getting the movie on board and made.

Naga Films

Movie in progress

Currently working on getting the film on board and made — follow the project page for updates, story, and crowdfunding.

Visit fascherbros.com

Frequently asked questions

Premium streetwear rooted in the Amazon, inspired by ancient empires, built for the streets. Quick answers about Naga Apparel, shipping from Germany, and the current drop. Contact us for anything else.

What is Naga Apparel?

Ancient Wisdom. Modern Hustle. Naga Apparel is streetwear rooted in the Amazon and inspired by ancient empires — Mexico, Egypt, Angkor Wat, India. The cobra symbolizes wisdom, power, and rebirth. We build for the hustle-minded, knowledge-loving, and unapologetic.

Where does Naga Apparel ship from?

Naga Apparel operates from Germany. Standard shipping is included in the price — no extra shipping fee at checkout. Order and shipping questions can be sent to chosenfewrecords@hotmail.de — we reply within 24 hours on business days.

Do you ship to the United States?

Yes. Standard shipping is included in every product price (based on DHL Paket 2 kg from Germany). US delivery typically takes 7–14 business days. Any import duties or local sales tax are calculated at checkout based on your address.

What products does Naga Apparel sell?

The current drop includes The Get Smart Tee, The Wisdom & Hustle Tee, The Angkor Heavyweight Crew, The Empire Roots Crew, The Cobra Wisdom Hoodie, The Golden Empire Hoodie, and The Amazonian Syndicate Set. Shop by category: Tees, Sweaters, Hoodies, or Sets.

Is The Amazonian Syndicate Set in stock?

The Amazonian Syndicate Set is sold out for now. You can still view product details on the site — check back for restocks or shop tees, sweaters, and hoodies.

Viby

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